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Digital Marketing Course

Webtech learning provide the best course for digital Marketing strategy. Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business. 100% practical training.

WE TEACH CORE SKILLS

  • Target and grow the right audience for your brand
  • Optimize a multi-channel marketing campaign using web analytics
  • Create engaging and high-impact marketing content

DM COURSE DETAILS

UNIT 1: MARKETING FUNDAMENTALS

Marketing and Business Strategy

  • Define and articulate your business strategy and business model
  • Describe the role of digital marketing today
  • Apply techniques to develop customer insight and better understand customer needs
  • Create an elevator pitch for a given business, clearly articulating the business’ value proposition to its customers

Customer Experience and Brand Insight

  • Describe the components of every brand (personality, values, definition and promise)
  • Analyze how popular brands have defined these components
  • Articulate brand components to create a brand brief for your company

UNIT 2: MARKETING ANALYTICS

Introduction to Marketing Analytics

  • Describe the role of marketing analytics and commonly-used analytics tools and techniques
  • Describe fundamental marketing analytics concepts (e.g. performance measurement, reporting, optimization, normalcy)
  • Use data to develop business and customer insight

Metrics, Sources and Statistics

  • Identify the metrics that matter to your business
  • Describe how to draw customer insight from different sources of web traffic
  • Describe statistical techniques used to measure performance
  • Describe the structure of a database and how to execute basic queries

Segmentation, Targeting and Tracking

  • Use marketing analytics tool to segment and target customers
  • Describe the difference between ‘customers’ and ‘target audience’
  • Identify and track key metrics

Testing and Experimentation

  • Describe scenarios where conducting marketing experiments is a useful tool
  • Describe and apply different types of experiments (e.g. A/B testing, modeling)
  • Effectively conduct and manage marketing experiments in a controlled way

Storytelling: Presenting and Communicating Data and Information

  • Apply basic storytelling techniques to craft compelling and convincing presentations
  • Present data visually to make it understandable for a given audience
  • Apply techniques for presenting complex data

UNIT 3: SITE AND CONTENT

Improving User Experience

  • Identify and rectify common website design flaws
  • Analyze and optimize landing page
  • Apply basic user-experience design techniques to website development

Growth Hacking

  • Clearly define ‘growth hacking’ and describe ways in which companies are using it today
  • Identify key ‘hacks’ to your websites in order to increase conversions
  • Create a growth hacking strategy

Developing Great Content

  • Describe what good branding looks like
  • Describe the importance of content and how to do it well
  • Describe the importance of photography and how to do it well

Mobile and Tablets

  • Create optimized mobile landing pages and website
  • Adapt content from desktop application for use on mobiles and tables, using an understanding of mobile user experience
  • Describe the features and benefits of a mobile website vs. a mobile application

UNIT 4: USER ACQUISITION MARKETING

Post-Acquisition Strategies: Activation and Retention

  • Define activation metrics
  • Apply techniques to increase the activation rate at different points in the customer conversion funnel
  • Describe techniques to add virality (e.g. virality referrals)

Community Management

  • Describe the difference between targeting an audience and managing a community
  • Apply tactics to gather customer feedback, answer customer questions, and managing online feedback forums
  • Moderate, track and analyze user-generated content

Social Media Marketing and Advertising

  • Describe the features, benefits and marketing applications of different social media channels (i.e. Facebook, Twitter, Google+)
  • Plan and execute a social media campaign
  • Track the performance of a social media campaign and extend learnings from one channel across your entire business

Paid Search Marketing

  • Identify the need and use case for a search campaign
  • Identify components of an AdWords campaign
  • Analyze the performance of a paid search campaign

Email Marketing

  • Determine metrics to track and analyze the performance of a campaign
  • Describe the different types of email campaigns (e.g. triggered, segmented, content, promotional)
  • Create compelling emails and run A/B email marketing tests

Miscellaneous Marketing Channels

  • Plan and execute a retargeting campaign
  • Create and optimize compelling display ads
  • Plan and execute affiliate marketing campaigns
  • Create a compelling affiliate program and attract top-tier publishers

Mobile and Tablet Marketing

  • Outline a mobile strategy as part of a digital marketing strategy
  • Analyze differences between mobile and desktop campaigns
  • Apply mobile marketing tools  (SMS, Mobile Websites and Apps)

Final Presentation

  • Students must describe their business and target customers, and present an overarching strategy to reach their goals
  • The presentation must answer the following questions: What is your business? Who is your customer? How do you measure your performance? What is your ideal customer experience? What channels do you use to reach them
  • Students must present their performance including budget allocation, ROI and findings from the various tests
Trainer & Teacher –
Surjeet Singh,
Mobile Contact-
+91-9915337448,
Online Contact-
Email Address: surjeet@webtechlearning.com,
Centre Address-
SCO 177, 2nd Floor, Sector 37/C Chandigarh, Punjab, India 
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Call for query:  +91 9878 375 376, +91 9915 337 448 , Skype: webtechlearning

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