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PPC Advertising Training and Certification in Chandigarh

PPC Training Course Build better ads, manage campaigns more efficiently, and get more clicks from qualified customers with best practices in PPC economics and customer psychology from webtechlearning.com. Check out the best SEO Course in Chandigarh.

 PPC Training Course in Chandigarh, Mohali and Panchkula

Pay per click (PPC) advertising campaigns are a best way to increase website visibility on search engines. But now PPC marketers face lots of  Competitions – you need an effective strategy for good campaigns advertising.
ppc-training
Our PPC traingin course covers the essentials of successful paid search campaigns, exploring best-practice tools and techniques from writing copy, to bidding strategy, to effective analysis of competitors.

PPC Program

Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website’s visibility on popular search engines such as Google.

This course will show you how to evaluate and fine-tune your PPC strategy to improve click-through and conversion rates, as well as review and expand your search term sets to maximise performance. You’ll also learn how to effectively track results to maximise ROI through accurate measurement and analysis.

 

Who should attend?

This course is ideal for marketing professionals with a basic understanding of the fundamentals of PPC and are looking to get further involved.

 

Career Opportunities : PPC Training Course

For choosing pay per click as a career option you must be aware about the kind of career opportunities that are currently available in this industry. After completing our ppc course successfully you will emerge as a full fledged Certified Pay Per Click Professional and you will be able to grab all the top pay per click jobs and opportunities available in this industry. You can work in the best ppc companies on various job positions like some of them mentioned below –

  • Pay Per Click Advertising Executive
  • Pay Per Click Advertising Manager
  • Senior PPC Campaign Executive
  • Senior PPC Campaign Leader
  • Senior PPC Team Leader
  • PPC Consultant
  • PPC Specialist
  • PPC Manager
  • PPC Analyst

 

SEA: Search Engine Advertising

  • SEO vs PPC
  • Landing Pages
  • Tracking Bounce Rates and Conversions
  • Landing Page Optimization
  • Testing Landing Pages

SEA: Google Adwords

  • Introduction to Online Advertising and Adwords
  • Adwords Account and Campaign Basics
  • Adwords Ad Formats
  • Policies and Ad Quality Issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google Display Network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Overview of Local Business Listings and Maps
  • Selling and Representing Adwords

SEA: Bing Ads

  • Introduction to Bing Ads
  • Editorial Guidelines
  • Landing Page Relevance and Quality Guidelines
  • Intellectual Property Guidelines
  • Click Quality
  • Getting Started – Accounts and Campaigns
  • Bing Ads Targeting
  • Bing Ads Tracking Performance
  • Bing Ads Optimizing Performance
  • Bing Ads Budgeting and Billing
  • Bing Ads Desktop

Google Analytics

  • Setup
  • Installation techniques
  • campaign tracking & Analysis
  • Interpreting essential website data
  • Motion Charts
  • Advanced Segmentation
  • Custom reporting
  • Advanced Filters

Clicky

  • Getclicky.com Setup
  • Real-time Statistics
  • Click usage

A/B Testing

  • Optimizely
  • Visual Website Optimizer
  • KPI ANALYSIS
  • Internal Search Analytics
  • Website Surveys
  • Multivariate testing
  • Multi-channel analytics

SMA : Facebook

  • Communicating Value of Display on Facebook
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

SMA : Twitter

  • Communicating Value of Display on Twitter
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

SMA : LinkedIn

  • Communicating Value of Display on LinkedIn
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

SMA : YouTube

  • Communicating Value of Display on YouTube
  • Plan a Campaign
  • Generate Creatives
  • Implement a Campaign and Ad Groups
  • Measure Performance
  • Optimize and Refine

Google Adsense (Bonus)

  • Introduction to Google Adsense
  • Google Adsense Program
  • Google Adsense Approval Process
  • Google Adsense Secrets
  • How to Get Relevant Adsense Ads
  • Google Adsense Ad Format Sizes
  • High Paying sites on Adsense
  • Making Money with Google Adsense
  • Google Adsense Ad Colors
  • Google Adsense Revenue Sharing
  • Google Adsense Optimization Tips

Blogging (Bonus)

  • Blogs Creation
  • Blogs Submission
  • Blogs Promotion
  • Blogs Weekly Postings
  • Blogs Commenting

Affiliate Marketing (Bonus)

  • Basics of eMarketing
  • Understanding Affiliate Marketing
  • Intelligent Keyword Research & Analysis
  • Choosing Right Products: Clickbank, CJ
  • Choose The Right Domains & Hosting Provider
  • Banners / Promos / Discounts
  • Building Affiliate Pages Using CMS
  • Marketing Mix: SEO / PPC / SMM
  • Email List, Autoresponders
  • Campaign Measurement and Tracking

 

How will I benefit?

Upon completion of this course, you will be able to:

  • Refine your strategy so more leads turn into conversions
  • Evaluate and analyse your key phrases to improve your copy
  • Understand the importance of using landing pages in campaigns
  • Use powerful bid management tools and reporting techniques to maximise ROI

 

What will I learn?

Positioning your creative

  • Copywriting that will increase ad click-through rates
  • When and how to use keyword insertion tools
  • Approaches to testing creative
  • Tactics to increase conversion rates, such as deep-linking landing pages
  • Integration with promotions and offers

A PPC strategy that works

  • Understanding the Google Quality Score
  • Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
  • Utilising day parting strategies
  • Integrating your PPC with offline campaigns
  • Identifying and dealing with click-fraud

Tracking and analysis

  • The benefits of using industry leading tools
  • Analysing the competitor landscape
  • Analysing data and understanding latent sales
  • Optimising search terms sets
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