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What is Digital Marketing ?

Digital Marketing Platforms

To reach our target audience we have many different channels in digital media. Every channel is used based on client business and target audience. Few of the important channels are

  1. Search Engines
  2. Websites
  3. Social Media Sites
  4. Mobile Apps
  5. Emails
  6. Video websites
  7. Gaming Platforms

Digital Marketing Strategies

In digital marketing we have many different strategies to reach our target audience. Some of the most important strategies are listed below

  1. Search engine optimization – Reaching the audience from organic search results.
  2. Pay Per Click advertising – Reaching the audience by paid advertising on search engines.
  3. Display Advertising – Target the audience using various websites.
  4. ReMarketing Advertising – Target those audience who already visited our website.
  5. Video Marketing – Target the audience on video networks like YouTube, Daily Motion etc.
  6. Mobile Marketing – To target the audience using mobiles, smartphones and Tabs.
  7. Social Media Marketing – Target the audience on Social Networks.
  8. Email Marketing – To reach the target audience via email platforms.
  9. Affiliate Marketing – To reach the target audience by using affiliate networks.
  10. Digital Analytics – To measure the success or failure of  overall campaign.



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