“To Create a Mobile Responsive Website is to create an adaptive web experience that’s designed mobile-first.”
In today’s fast-paced world, everyone prefers getting information on-the-go. From finding a cab to booking tickets, the internet has taken over our lives and has given us the convenience of getting things done right from our phones while sitting at home or anywhere. This revolutionary trend has led to the increase of Mobile First Approach.
As the web landscape becomes increasingly complex, it’s becoming extremely important to deliver solid web experiences to a growing number of contexts. Travel companies, too, are making effective use of device-optimized solutions in fresh ways to draw more and more guests towards their travel services.
They have observed how users find it a lot easier to Google search destinations or travel portals on their mobile phones or at most on iPads / tablets. If your travel company website is not mobile optimized, you are out of the radar and you are losing out on a large chunk of the audience. So having a Responsive Mobile Friendly Websites are the need of every business today who wants to target the Audience of every category.
Let us take an example of a Business traveler. Business travelers have traditionally made their travel decisions and hotel bookings online. Due to time constraints, they seem to be switching over to their cell phones to do these bookings. These travelers are constantly checking out new, attractive travel packages and affordable hotel stays. They then try their best to align them with business trips to convert their business trips into leisure. They are on the constant lookout for seamless experiences on their mobile phones.
What is Responsive Web Design?
Responsive design is a web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimize a user’s browsing experience by creating a flexible and responsive web page, optimized for the device that is accessing it.
Benefits of Responsive Website Designing:
- Enhance user’s offline browsing experience
- Increasing your reach to tablet and mobile audiences
- Save time and cost on mobile development
- Consolidate your analytics and reporting
- Faster Mobile Development at Lower
- More Mobile Traffic
- Responsive web design is becoming as important to search engine optimization as quality content.
As the Internet took off quicker than anyone would have predicted, growing like crazy. Now, for the past few years, mobile growth has exploded onto the scene. The growth of mobile Internet usage is also far out pacing that of general Internet usage growth.
It is hard to find someone these days who doesn’t own a mobile device, or multiple, connected to the Internet.
Therefore, The Information & Technology industry response to this question has become Responsive web design, also known as RWD.
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