CRO Training in Chandigarh
Conversion Rate Optimization Training
Table of Contents
Webtechlearning provide the best Conversion Rate Optimization (CRO) training & services in Chandigarh India, Optimize your website for your potential & existing customers before your competition, maximize profits and gain an invaluable advantage in the market. I am a Digital marketing specialist who is offering website conversion rate optimization services to help improve your website’s sales & revenues. I’ll not only ensure that you receive meaningful data, but also turn those data into insights: real, powerful and meaningful. I can show you every point on your customer’s journey and help you understand what it all means. I offer a range of conversion optimization services to keep you aware of what’s going on in your website, and to guide you through the minefield of common analytics errors.
Conversion Funnels Assessment:
Assessing your conversion funnels following a 3-step process, to uncover opportunities for improving your website’s conversion rate and provide optimized designs for you website to test. A conversion funnel optimization assessment is the first step towards improving your website conversion rate. Using Google Analytics data, we can uncover barriers and implement recommendations that will improve your bottom line towards your success.
The 3-Step conversion funnels assessment
This is an initial meet up with you to obtain a clear understanding of how your website flows and what the conversion points are. This allows us to identify and define a conversion funnel which I can investigate to find its strengths and weaknesses. This data helps me to get the conversion rate optimization process get started. We may need to install analytics and user-behavior snippets (tracking codes) in order to harvest all possible conversion optimization data in the shortest period of time (depending on what’s required, some technology costs may be incurred but I will let you know before implementing).
Once the installations of analytics snippets are in place for data harvest, I will carefully document your website traffic, user interactions and analyze the performance across the conversion funnels from start to finish. This is where we will identify the possible rectifiable issues that can creep into your website which prevent users from completing goals (conversions) with minimum effort. I’ll document these findings which I think relevant and causing problems in your conversions, which may include Google Analytics data, appropriate heat maps, eye tracking reports, funnel reports, and even if possible live user video.
This includes the following:
- We can find out how easily your customers are able to complete key tasks on your website, where they get stuck and what they really think of your site compared to your competitors.
- Where users click, where they are being misled and where we could optimize areas of your website more effectively.
- Evaluation of how users view your website with premium eye tracking tools.
- Detected broken links and errors in your website conversion funnels & tracking codes
- Identified problems with your conversion funnels or shopping cart.
- Data trends that are helpful in finding out where problems exist.
The third process in conversion rate optimization is to provide detailed, actionable recommendations. These are the changes that I believe you should test first that will most benefit the conversion goal of your website. Should you wish to develop these ideas into pages for testing, then the assessment document can be used as the foundations for your conversion rate optimization strategies.
Following a conversion rate optimization assessment, I will suggest a conversion optimization strategy where I can design, build and set up and run experiments for you using Google Website Optimizer and report on the results, advise how to make further improvements and develop your website optimization strategy.
Conversion Rate Optimization Strategies
I have designed successful conversion optimization strategies for clients across many industries with proven results. I can provide PPC or campaign specific optimized landing pages, new designs for testing against existing web page variations, A/B tests or Multi Variant testing. These strategies can be tailored to suit your budget, and range from one-off to ongoing monthly projects. Pick from any combination of the strategies below to create your package, or if you have requirements not shown speak to me, I can probably help. The number of pages and concepts that can be designed and tested can be fully tailored to fit within your budget. For the best results I recommend ongoing optimization strategies where we can continuously learn, evolve and improve your website over a reasonable period of time.
Conversion Rate Optimization Assessment
I review your website conversion goals, identify and convey the issues existing on your conversion paths. Typically this would involve using a range of analytics tools like Google Analytics for harvesting data related to conversion issues.
Landing Page Development & Design
If you don’t have a development resource then some of my development partners can build new landing / conversion pages for you and provide them ready for upload to your server. My Creative & Development partners can design and build on-brand optimized page variations for testing.
If you would like me to turn my recommendations into wireframes for new landing / conversion pages I’d love to! This is the natural next step after any conversion rate optimization assessment.
A/B and Multi Variant Testing
I will set up and run the experiments for you, analyze the data and report on the findings. I can either fully run experiments, or just assist where required.
I continuously monitor test results, recommend changes and help you to develop your website to improve conversion rates through repetition of these stages. For the best results, I recommend a period optimization strategy. These are usually for a minimum of 3 to 6 months (but I’m very happy to do less), but the number of hours can be tailored according to your budget. I find longer experiments tend to produce the better results; I have longer to test alternative ideas, to roll them out across more pages of your website and really get to understand what makes your customers convert.
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