Digital Marketing Course
Webtech learning provide the best course for digital Marketing strategy. Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business. 100% practical training.
WE TEACH CORE SKILLS
- Target and grow the right audience for your brand
- Optimize a multi-channel marketing campaign using web analytics
- Create engaging and high-impact marketing content
DM COURSE DETAILS
UNIT 1: MARKETING FUNDAMENTALS
Marketing and Business Strategy
- Define and articulate your business strategy and business model
- Describe the role of digital marketing today
- Apply techniques to develop customer insight and better understand customer needs
- Create an elevator pitch for a given business, clearly articulating the business’ value proposition to its customers
Customer Experience and Brand Insight
- Describe the components of every brand (personality, values, definition and promise)
- Analyze how popular brands have defined these components
- Articulate brand components to create a brand brief for your company
UNIT 2: MARKETING ANALYTICS
Introduction to Marketing Analytics
- Describe the role of marketing analytics and commonly-used analytics tools and techniques
- Describe fundamental marketing analytics concepts (e.g. performance measurement, reporting, optimization, normalcy)
- Use data to develop business and customer insight
Metrics, Sources and Statistics
- Identify the metrics that matter to your business
- Describe how to draw customer insight from different sources of web traffic
- Describe statistical techniques used to measure performance
- Describe the structure of a database and how to execute basic queries
Segmentation, Targeting and Tracking
- Use marketing analytics tool to segment and target customers
- Describe the difference between ‘customers’ and ‘target audience’
- Identify and track key metrics
Testing and Experimentation
- Describe scenarios where conducting marketing experiments is a useful tool
- Describe and apply different types of experiments (e.g. A/B testing, modeling)
- Effectively conduct and manage marketing experiments in a controlled way
Storytelling: Presenting and Communicating Data and Information
- Apply basic storytelling techniques to craft compelling and convincing presentations
- Present data visually to make it understandable for a given audience
- Apply techniques for presenting complex data
UNIT 3: SITE AND CONTENT
Improving User Experience
- Identify and rectify common website design flaws
- Analyze and optimize landing page
- Apply basic user-experience design techniques to website development
Growth Hacking
- Clearly define ‘growth hacking’ and describe ways in which companies are using it today
- Identify key ‘hacks’ to your websites in order to increase conversions
- Create a growth hacking strategy
Developing Great Content
- Describe what good branding looks like
- Describe the importance of content and how to do it well
- Describe the importance of photography and how to do it well
Mobile and Tablets
- Create optimized mobile landing pages and website
- Adapt content from desktop application for use on mobiles and tables, using an understanding of mobile user experience
- Describe the features and benefits of a mobile website vs. a mobile application
UNIT 4: USER ACQUISITION MARKETING
Post-Acquisition Strategies: Activation and Retention
- Define activation metrics
- Apply techniques to increase the activation rate at different points in the customer conversion funnel
- Describe techniques to add virality (e.g. virality referrals)
Community Management
- Describe the difference between targeting an audience and managing a community
- Apply tactics to gather customer feedback, answer customer questions, and managing online feedback forums
- Moderate, track and analyze user-generated content
Social Media Marketing and Advertising
- Describe the features, benefits and marketing applications of different social media channels (i.e. Facebook, Twitter, Google+)
- Plan and execute a social media campaign
- Track the performance of a social media campaign and extend learnings from one channel across your entire business
Paid Search Marketing
- Identify the need and use case for a search campaign
- Identify components of an AdWords campaign
- Analyze the performance of a paid search campaign
Email Marketing
- Determine metrics to track and analyze the performance of a campaign
- Describe the different types of email campaigns (e.g. triggered, segmented, content, promotional)
- Create compelling emails and run A/B email marketing tests
Miscellaneous Marketing Channels
- Plan and execute a retargeting campaign
- Create and optimize compelling display ads
- Plan and execute affiliate marketing campaigns
- Create a compelling affiliate program and attract top-tier publishers
Mobile and Tablet Marketing
- Outline a mobile strategy as part of a digital marketing strategy
- Analyze differences between mobile and desktop campaigns
- Apply mobile marketing tools (SMS, Mobile Websites and Apps)
Final Presentation
- Students must describe their business and target customers, and present an overarching strategy to reach their goals
- The presentation must answer the following questions: What is your business? Who is your customer? How do you measure your performance? What is your ideal customer experience? What channels do you use to reach them
- Students must present their performance including budget allocation, ROI and findings from the various tests
Trainer & Teacher –
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Surjeet Singh,
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Mobile Contact-
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+91-9915337448,
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Online Contact-
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Email Address: surjeet@webtechlearning.com,
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Centre Address-
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SCO 177, 2nd Floor, Sector 37/C Chandigarh, Punjab, India
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