SEO Training Course in Mohali:
Webtech Learning is the No 1. SEO Training Center in Mohali, Chandigarh and Panchkula.
Our Syllabus of SEO course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert.
You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.
Concept of REAL SEO:
R: Research (Motive, Dream, Visions, Concept)
E: End User (Customers)
A: Analyze (Location, Market, Keywords, Customers, Value, Competitions, Age, Niche Market, )
L: Launch (Done)
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Course Name –
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SEO Training
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Course Duration –
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30 days, 45 days
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Class Timing –
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7am to 9pm, Year 2013 -2014,
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Course Syllabus –
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Introduction of SEO/SEM/SMO And Internet Marketing.
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Who can Learn –
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10th, 12+, students, graduates, B Tech, MCA, Msc(IT), BCA, BE, any stream
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Institute Location –
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Punjab – Mohali, Chandigarh and Panchkula with near sector 34, 17, 15, 14, kharar, zirakpur, derabassi, dhanas, new gaon, pgi sector 16, 22, 23, 24, 10, 11 |
What you will cover in this course:
- What should be done to achieve high rankings
- How to increase click-through rates
- How to make your site more relevant
- How to identify the best keywords for your site
- What is PageRank and how to increase link popularity
SEO Course Syllabus:
Section 1 – Introduction
- Example for entire tutorial
- SEM
- Traffic
- Niche Audience
- Conversion
- Search Engine Visibility
- Classification of SEM (SEO and PPC)
- Mystery of SEO?
Section 2 – Search Engines (SE)
- Top 3 Search Engines
- Search Engine Index
- Rank
- Alexa Rank
- Google dance
- Golden Rule (SEO is done to webpage)
- Factors important for optimizing website (Page Rank, Anchor Text, Semantics)
- Hilltop and Sandbox Algorithms
- How SE rank pages? (Crawlers etc.)
Section 3 – On Page Optimization
Keyword Research
- Niche Audience
- Getting Suggestions (Keyword Suggestion Tool)
- Daily World Searches
- Competition
- Keyword Effectiveness Index
- Keyword Targeting for specific webpage
- Keyword Dilution
Selection of domain name and url
- URL containing keywords
- Use of hypens
- Domain preference
Content – Heart of SEO
- Keyword Specific Content
- Fresh Content
- No Duplication
- No keyword Stuffing
- Keyword Density
- Code-to-Content Ratio
- How to maintain code-to-content Ratio?
Title
- Factors important for title
Meta Tags
- List of Meta Tags
Anchor Tags
- Importance of Anchor Text
- Title for anchor text
- Link Structure
Heading Tags
- Importance of Heading Tags and bold tag
- Where to use Heading Tags?
Images and folder names, alt and title attributes
- Image names
- Alt and Title Attributes for Images
Important factors for keywords
- Keyword Prominence
- Keyword Weight/Density
- Keyword Frequency
- Keyword Proximity
Optimizing layout of your pages
Section 4 – Off Page Optimization
=> Factors for Off-Page SEO
- Link building
- Traffic Building
=> Link Building
- Link submissions
- Article Submissions
=> Traffic building
- Social Bookmarking
- Blogs Creation and Submissions
=> Traffic building
- Social Bookmarking
- Blogs Creation and Submissions
- Press Releases
- Blog Answering
- Yahoo Answers
- Forums
- Squidoo Lens Creation and Hub Pages
- Social Media Optimization (SMO)
Section 5 – Important Concepts
- Sitemaps
- Robots.txt
Section 6 – Types of SEO
- White hat SEO
- Black hat SEO
- Grey hat SEO
Section 7 – Google analytics and Webmaster Tools
Section 8 – Important tips
Latest Google updates and Algo… also available.. Like (Panda,Penguin Update, hummingbird)
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Trainer & Teacher –
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Surjeet Singh,
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Telephone Contact-
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+91-9915337448,
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Online Contact-
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surjeet@webtechlearning.com,
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Institute Address-
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3351, Sector 15/d Chandigarh, India,
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